Gen Z is now the most ethnically and racially diverse generation in history.
The new Generation believes in being treated as equals and not as subordinates.
Journal du Net, 2018
71% of LGBTQ consumers say they are more keen to interact with an online ad when it represents their sexual orientation in an authentic manner.
Google, Aug 2019
Calvin Klein, Fenty, Asos, Princesse Tam Tam, Etam, Zalando, Levi’s, Monkey are among the brands that now include models from all body shapes.
businessinsider.fr, 13 nov 2019
Our need to reinforce our immunity and take care of the planet pushes us in finding alternatives to meat & eating more local ingredients.
Wunderman Thompson, 2020
Compared with other generations, Gen Z is least likely to report very good or excellent mental health, only 45%, mainly due to passive social media interactions.