SOCIAL IMPACT
#Diversity
Gen Z is now the most ethnically and racially diverse generation in history.
Deloitte, 2019

#SelfGrowth
The new Generation believes in being treated as equals and not as subordinates.
Journal du Net, 2018

#Inclusivity
71% of LGBTQ consumers say they are more keen to interact with an online ad when it represents their sexual orientation in an authentic manner.
Google, Aug 2019

#BodyPositivity
Calvin Klein, Fenty, Asos, Princesse Tam Tam, Etam, Zalando, Levi’s, Monkey are among the brands that now include models from all body shapes.
businessinsider.fr, 13 nov 2019

#Care
Our need to reinforce our immunity and take care of the planet pushes us in finding alternatives to meat & eating more local ingredients.
Wunderman Thompson, 2020

#MentalHealth
Compared with other generations, Gen Z is least likely to report very good or excellent mental health, only 45%, mainly due to passive social media interactions.
APA, 2018
