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MAKERZ. AGENCY

POSITIVE IMPACT & GENZ.

Makerz Agency drives insights on GenZers & time-sensitive eco-social topics.

SOCIAL IMPACT

#Diversity

Gen Z is now the most ethnically and racially diverse generation in history.

Deloitte, 2019

#SelfGrowth

The new Generation believes in being treated as equals and not as subordinates.

Journal du Net, 2018

#Inclusivity

71% of LGBTQ consumers say they are more keen to interact with an online ad when it represents their sexual orientation in an authentic manner.

Google, Aug 2019

#BodyPositivity

Calvin Klein, Fenty, Asos, Princesse Tam Tam, Etam, Zalando, Levi’s, Monkey are among the brands that now include models from all body shapes.

businessinsider.fr, 13 nov 2019

#Care

Our need to reinforce our immunity and take care of the planet pushes us in finding alternatives to meat & eating more local ingredients.

Wunderman Thompson, 2020

#MentalHealth

Compared with other generations, Gen Z is least likely to report very good or excellent mental health, only 45%, mainly due to passive social media interactions.

APA, 2018

ECO IMPACT

#Ecoconception

France is the European country counting the biggest number of companies with the European Ecolabel

optigede.ademe.com, 2015

#ZeroEmission

Digital activities above physical waste have a significant impact on climate change as their volume accounts for 2% of global electricity consumption and 8% by 2030.

Bloomberg, 2021

#CircularEconomy

Big brands from Gucci to Uniqlo are going circular as wallets slimmer in global recession, not only for sustainability concerns but as a way to police knock-offs.

Wunderman Thompson, 2021

The second-hand clothing market is forecast to grow from $28 billion today to $64 billion in 2024.

Thredup, 2020

#GreenBeauty

The worldwide value of vegan cosmetics will reach $20.8 B in 2025 vs. $12.9B in 2017.

grandviewresearch.com, May 2018

#Recycling

35% of online shoppers are tempted to buy reconditioned/recycled products.

fevad.com, 2019

#AnimalLove

Interactions with animals lowers the level of cortisol in humans, the stress hormone.

passeportsante.net

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